Last updated: 05/02/2026
Martin Davies PPC/Colossal Search Ltd (“we”, “us”, “our”) is committed to protecting your privacy and personal data.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit https://martindaviesppc.co.uk or use our services, including the BPME (Break-Even Profitability Marketing Engine) platform.
Data Controller:
Colossal Search Ltd
Trading as Martin Davies PPC
United Kingdom
Website: https://martindaviesppc.co.uk
Contact email:
📧 martin@martindaviesppc.co.uk (or replace if you prefer another inbox)
We may collect:
Name
Email address
Company name
Billing and invoicing details
Information submitted via contact forms
Support queries or communications
When using BPME, you may connect third-party platforms. Depending on your configuration, we may process:
Google Ads performance data
Meta (Facebook) Ads performance data
Google Analytics / GA4 data
Product, category, and margin data
Revenue, cost, and profitability metrics
🔐 Important:
You remain the data owner at all times
BPME processes data solely to provide analysis and insights
We do not use your commercial data for marketing or resale
When you visit our website or platform, we may collect:
IP address
Browser and device information
Pages visited and usage behaviour
Log and diagnostic data
This data is used for security, performance monitoring, and service improvement.
We use personal data to:
Provide and operate our services
Deliver BPME analysis, dashboards, and reports
Communicate with you regarding enquiries or support
Improve website and platform functionality
Meet legal, regulatory, and accounting obligations
We do not sell or rent personal data.
Under UK GDPR, we rely on the following lawful bases:
Contractual necessity – to deliver services you request
Legitimate interests – to improve and secure our services
Consent – where required (e.g. marketing communications)
Legal obligations – compliance and record-keeping
BPME may integrate with:
Google Ads
Meta Ads
Google Analytics / GA4
Google Sheets
Payment providers (e.g. Stripe)
Cloud hosting and infrastructure providers
Access to these services occurs only with your explicit authorisation.
Each third party has its own privacy policy governing their services.
We use appropriate technical and organisational measures, including:
Secure hosting environments
Encrypted connections (HTTPS)
Access controls and least-privilege access
Regular monitoring and updates
While no system is entirely risk-free, we take reasonable steps to protect your data.
We retain data only for as long as necessary:
While your account or engagement is active
To provide agreed services
To meet legal or regulatory requirements
You may request deletion of your data at any time.
Our website may use cookies and similar technologies to:
Maintain sessions
Analyse site usage
Improve performance and user experience
You can manage cookies via your browser settings.
A separate Cookie Policy may apply.
You have the right to:
Access your personal data
Correct inaccurate or incomplete data
Request erasure of your data
Restrict or object to processing
Request data portability
Withdraw consent where applicable
To exercise these rights, contact:
📧 privacy@martindaviesppc.co.uk
If data is transferred outside the UK or EEA, appropriate safeguards will be applied, such as standard contractual clauses.
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with a revised “Last updated” date.
For privacy-related enquiries:
📧 martin@martindaviesppc.co.uk
🌍 https://martindaviesppc.co.uk
Copyright © Martin Davies 2025 All rights reserved.