What % of Your Revenue Should You Spend on Google Ads?
I was in a workshop with a number of ecommerce business owners and...
With over 20 years of Google Ads expertise focused specifically on home and garden ecommerce, I help brands scale ad spend from £30k to £100k+ per month with confidence. My approach addresses the critical challenges you face around data accuracy, tracking, and ROI clarity—empowering you to make informed decisions, optimize campaigns precisely, and maximise profitability.
With two decades of experience specialising in the home and garden niche, I help ecommerce brands overcome these issues through transparent partnerships, advanced tracking solutions, clear ROI guidance, and data-driven campaign optimisation to help you confidently scale while maximizing profitability.

Making it hard to know what’s truly driving sales and growth in your business

• Lack of clarity around your break-even ROI and what return you should realistically be aiming for when scaling.

Technical challenges implementing server-side tracking to improve conversion accuracy and overcome cookie restrictions.

Difficulty understanding and optimising your true customer acquisition costs across multiple campaigns and channels.

Understanding your customer acquisition costs (CAC) Customer Life Time Value (LTV) and profitability of products running on shopping and pmax campaigns.

Accurately reporting on profitability by campaign and even down to specific products





I partner with home and garden ecommerce companies currently investing £30k+ per month on Google Ads who are ready to scale confidently towards £100k+ monthly spend while overcoming technical and strategic measurement challenges.
Client
We have been working with Martin for 5 months now and we are delighted with the results. He keeps us posted regularly and is always presenting us with new ideas to optimise the campaigns he is working on. Would highly recommend this company.
Client
I've worked with many PPC / Google Ads experts in my career as a digital marketing strategist and Martin is the best. Pro-active, knowledgable and adaptable - what more can you ask for! Highly recommend.
Client
I charge a flat fee each month of £1,500 +
£1,500
per month
Tell me about your products, targets, and current ROAS/CAC. I’ll respond within 24 hours with next steps or a time for a strategy call.
I was in a workshop with a number of ecommerce business owners and...
Monthly ecommerce PPC playbooks—checklists, tests, and case studies for home & garden brands.
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Martin has been a reliable partner on our journey, always stepping up and adapting to the ever-changing market landscape. His knowledge of PPC is super impressive, and his smart strategies have helped propel our success. Besides, he's just great to work with - professional and personable. If you're looking for a someone who knows their stuff about PPC