Why Google’s PMax Hides Winning Product Variants (and What to Do About It)

Why PMax Appears to “Hide” Winning Product Variants Google’s Performance Max doesn’t explicitly hide variants, but its AI learning optimisation creates the perception of hidden winners due to five core mechanics: 1. Goal-Based Optimisation PMax is designed to maximise conversion value based on goals you provide (ROAS, budget, CPA, new customer goals).It allocates impressions towards […]